There are more than 1.5 billion websites on the internet today. So as you’re trying to grab the attention of future customers, you’re up against a ton of competition.
In order to stand out from the crowd, it’s crucial that you implement the latest digital marketing techniques. But this can be easier said than done since they evolve rapidly.
This guide will outline the top current digital marketing trends you need to know about for your fire protection and life safety business. Keep reading to learn more.
Chatbots
Over the last few years, chatbots have skyrocketed in popularity. These are the latest craze in website chat technology, automating a large portion of the conversation for you.
This AI-based technology allows your website visitors to interact with your bot day or night. And this means more leads and sales for you.
In today’s digital world, many people would rather use a chatbot than have to call a company and wait on hold. In an instant, they can provide the assistance that visitors are looking for.
And since technology will be handling a large portion of your customer service efforts, your team can focus on other areas of the business.
Video Marketing
Video marketing is one of the digital marketing trends that is here and here to stay. Now is the time to embrace this tactic.
And for a good reason. 72% of businesses say that video has improved their conversion rates.
As seen by the rise of platforms like Youtube, Snapchat, and Tiktok, today’s consumers enjoy consuming information via video. So why not take advantage of this fact in your business?
There are lots of potential videos you could create for your fire protection company.
You could create a video for each one of your products, walking through a demonstration of how they work. You could interview industry experts about the importance of your fire protection products.
Or you could ask satisfied customers to appear in a customer testimonial video that can help convince potential buyers to purchase.
Another benefit of creating video content for your business is that it’s easy to repurpose. In addition to posting your video to Youtube, you could:
- Upload it directly to Facebook since native Facebook videos perform much better than linked videos
- Use the audio as a podcast episode
- Transcript the copy and turn it into a blog post
- Feature your video in your next email campaign
No matter your target audience, video is a great way to generate new business.
Personalization
Next on the list of digital marketing trends is personalization.
Gone are the days of the internet where every prospect or customer receives the same marketing message. Instead, personalization is key.
Some of the most popular areas to personalize are landing pages, emails, and PPC advertising.
And customers like it. In fact, one study found that 90% of customers claim they find personalization appealing.
There are lots of tools out there that can help you incorporate personalization into your marketing strategy. Do some research to find which one would work best for you.
Content and Context Both Matter
Content marketing is still a key pillar of any digital marketing strategy. But Google is getting smarter.
No longer can you rank on the first page of Google by keyword stuffing or through other grey hat SEO techniques. Google’s bots are becoming more and more sophisticated, meaning that content marketing is more nuanced today.
The quality of your content is always going to be important, but context and targeting are also super important now. Your blog posts and webpages should be in-depth, accurate, and relevant to your target market.
Simply put, in order for your SEO and content marketing efforts to work in today’s digital landscape, you need to invest in a quality foundation. Don’t waste time chasing the latest SEO hacks. Instead, make your site faster, include relevant links, and make sure your copy is well-written.
Improved Reporting to Show Conversions
Last but not least, one of the biggest digital marketing trends: improved reporting. Take one look at Google Analytics and you know that there are hundreds of metrics you could be tracking about your website.
Look at your Facebook ads account and you’ll see that you can know how many people saw your ad, how many interacted with it, and how many people clicked it.
But in this sea of data, how can you know what which numbers are the most important? This is where improved reporting comes into play.
One of the most important things you can do to improve your digital strategy right now is to identify the 5 metrics that matter most to you–with a focus on numbers that demonstrate conversion.
Yes, it’s nice to know how many people came to your home page last week, but how many people converted? How many people almost converted and could potentially become customers next week? This is what really matters when it comes to your bottom line.
Digital Marketing Trends You Need to Know
You’ve made it. And now you know the top digital marketing trends making the rounds right now.
Now that you’ve gone through them, it’s time to develop a specific plan for your business. Based on your market, product suite, and budget, you can create a more detailed strategy that has the best chance of succeeding.
Would you like some assistance creating and implementing your digital marketing strategy? You’ve come to the right place. Let’s get started today.
