Are you a marketing executive in the fire protection and safety advocacy industry? Are you working to get your word out but feel like nobody can find you online? If so, then you’re in the right place.
Keep reading to learn everything you need to know about how to rank your website with the best SEO keywords for your specific niche. It can be hard to rank for smaller niches, but the good news is it’s not impossible and there are a few perks to not having much competition. So, let’s dive right in.
How to Find the Best Keywords for SEO
The best way to find the best keywords to rank for is to determine what your ideal customers are searching for online. There are dozens of expensive tools on the market that claim to help you find the best keywords for your SEO strategy. However, we’ve found that basic market research can do just as good of a job without the hefty price tag.
For example, if you already have a sizable customer or email list, you can send them a simple email. Explain to them that you want to create more content that is useful and valuable to them. Then ask them one simple question and request they reply with their answer.
The only question you need to ask is “What keeps you up at night worrying about fire and safety in your home or business?” This one question will give you plenty of information about the kinds of concerns your clients have about your topic.
If you don’t have a customer or email list then you can still benefit from market research, but it will take some digging. Start where your future customers would start when they have a question about keeping their home secure and safe in case of a fire: Google. Try searching for keywords you know you’re already ranking for, but don’t hit enter.
Let Google suggest alternative long-tail keywords that others are already searching for. By using the search engines in this way you will see first hand what organic searches are showing and what your customers are seeing. Then scroll a bit and see what questions Google is telling you other people are searching for online.
You will want to create your content around these topics since you know your ideal target audience is already searching for them.
Using the Most Effective SEO Keywords
The best keywords available online won’t do you any good if you misunderstand this key concept. To best use each keyword you’re trying to rank for, you must understand user intent.
The reason this is so important is you need to take into account why your reader is searching for a particular keyword. For example, you could rank number one for the term “sprinkler installation” but if the majority of the people searching for this term are more interested in gardening than fire protection it won’t do you any good.
However, if you’re ranking for a much smaller keyword with a more narrow niche, such as “How do I know what size fire extinguisher I need?” This article has a very specific user intent and you know that everyone coming to this page needs to buy a fire extinguisher. And more importantly, you know they’re ready to take action once they learn the right size they need for their home or business.
This is the power of user intent and using the most efficient keywords for your fire protection business.
Stay Local to Get the Best SEO Keywords
It can be difficult to rank on page one of Google, especially when you’re competing on the national stage. This is why focusing on your local keywords can give you the best bang for your buck. But how can you rank locally?
By utilizing the free tools Google already gives you. Namely, you must have an optimized and active Google My Business profile. So, if all you did was simply upload your name, address, and phone number then you still have a long way to go.
Have you ever found yourself on the other side of town at lunchtime and realized you had no idea where to go for lunch? What did you do? If you’re like most everybody else, you went to your phone and asked Google for a great burger joint near me.
But how does Google know how to recommend restaurants near you? They pulled the information from GMB profiles with an address in your area that has great reviews and recent posts to give you the best recommendations they could.
The same is true when someone searches for a fire and safety expert near them. You want to have an active GMB profile so you’re at top of the map pack. And, just like your website, Google wants to see regular activity if it’s going to rank you high in their SERPs. This means regular posts, great pictures, and reviews from real customers.
If you want help with ensuring that your GMB profile is as optimized as your website, then you need to work with an expert. We help fire and safety experts like you every day to rank their website so their customers can find them online.
Get the Word Out About Fire Protection Today
Now you know how to find the best SEO keywords so your customers can find you online. But if you’re still unsure where to start, or you realize that you need an expert to run your marketing campaign, then reach out to us today.
You have a successful business to run, you can’t spend all day searching for keywords and writing content for your website. That’s where we can help you so you can get back to scaling your business to the level you’ve always dreamed of.
