Are you looking for ways to push the content marketing strategies of your fire protection company? Do you wonder how you can get out in front of your competitors? If so, then you need to reconsider the way you’re going about your content entirely.
Doing so can give you many benefits. You’ll be able to expand your companies online presence, reach your target market much faster, and build more customer loyalty with the site visitors you receive.
See below for several effective content marketing strategies that you should be considering for your company right away. That way, you’ll have easier methods of lead generation.
1. Build Buyer Personas
In theory, you want to create a marketing strategy that appeals to your entire audience. But perhaps that’s all it is: a theory.
The reason that this doesn’t work is that there are some of your customers that will never purchase from you, purchase from you at different times, and so on. For that reason, you need to segment your audience.
Get down to the bones of your target market to better understand what makes them tick and where they are in the buying process. One of the most effective ways to do this is by creating buyer personas.
You should have one created for every portion of your audience. For example, say your fire protection company creates a buyer persona named “Sally”.
Sally is anywhere between the ages of 30 to 40 years old. She’s a single mother with 2 or 3 kids. Her biggest pain point is having to juggle her career and ensure that her children are always protected from harm.
Her kids are her main focus. Even while at work, she worries about how they are and is desperate to find more peace of mind. By optimizing your content and avoiding some crucial SEO mistakes, you could attract more “Sallys” to your website.
2. Establish Your Goals
Your business thrives on goals. They provide more accountability for you and your entire staff. Why not add some goals for the content marketing that you’re trying to achieve as well?
This can help you have a clearer vision of your brand. While most people are busy trying every content marketing strategy in the book, you’ll be able to connect the dots between your goals and which strategies will help you get there.
Be sure to create a mixture of short-term and long-term goals. Who are you trying to reach? What kinds of content are you wanting to use to reach them? How do you plan to solve their pain points?
Are you wanting to generate more site traffic? Do you want to create higher conversions on your site? Perhaps you’re looking to land on the top search results pages for your SEO strategy? It’s all there for the taking if you lay it out.
More importantly, communicate these goals to your team. Gather your entire team together to outline your company’s content marketing goals. Who are you planning to help? How are you planning to help them? What are you willing to do to help them?
3. Reconsider Your Forms of Content
Perhaps you’re focusing too much on the wrong form of content. Believe it or not, some forms of content generate way more engagement from your prospects and clients.
Many companies make the mistake of thinking their brand is defined by the type of content they choose to create. For example, there’s a common stigma that video content is for the young and exciting companies will unlimited energy.
Video content is the most engaging form of content out there. Your brand can build it by creating things like how-to videos, client testimonies, sit down interviews with local fire protection authorities, and anything else.
Other forms of content you should consider are blog articles, infographics, podcasts, e-books, email marketing, and much more.
4. Consider A/B Testing
Imagine the horror of using all your time and energy on a web page, just to launch it on your site and find out that it doesn’t convert the way you had hoped. Now you’re left to either sit on it or generate an entirely new page.
That exact scenario is why A/B testing is so highly-regarded in the content marketing industry. It allows you the chance to create two different variations of the same idea, see which one converts more, then run with that one.
This alleviates any tremendous setbacks. You’ll have more confidence in your pages, having seen the statistics of it at work. Even in a small sample size.
5. Choose Your Platforms Wisely
Too many companies (fire protection companies, too) are guilty of generating social accounts on the channels that they prefer, rather than focusing on where their target customers are mingling.
For example, many businesses flock to Instagram because they have familiarity with using it with their own personal accounts. However, Instagram doesn’t have as many active users as Facebook or YouTube.
You should consider outlets like LinkedIn, YouTube, WhatsApp, Facebook, and more to find the residential and commercial clients that you’re searching for.
Use These Content Marketing Strategies as Your Guide
These content marketing strategies aren’t the only ones that you should implement, but they’re a step in the right direction! Be sure to place them all in your content marketing plan moving forward.
For more marketing direction, be sure to read this page to learn more about what we do and about our step by step process to help you generate more leads in your content marketing approach.
For more inquiries, please be sure to reach out via our contact us page and we will be happy to assist you further.